It’s no secret that millennials are a tough market to reach. Traditional advertising methods simply don’t work as well with this digitally savvy, multitasking generation. But if you understand how they consume information, you’ll find the key to their hearts. And wallets.
Digital Word of Mouth
Millennials grew up with the Internet and do a majority of their research online. They frequent review sites like Yelp, TripAdvisor and Google Reviews. So claim and optimize your profile on these sites. Encourage your customers to write positive reviews. And be sure to respond to these reviews – both the good and the bad – to show quality customer service. As well, be sure to include a testimonial page on your website where you can post positive reviews and provide another place for millennials to conduct more research.
It seem as if millennials are addicted to social media. It’s an important communication tool for them. Tweet out a newly discovered lunch spot. Post a comment about those cool new shoes. Share a photo of that adorable puppy in the park. So why not be there, too? By keeping an active social media presence, you stand a better chance in being mentioned in some of these conversations. Plus, you’ll have the opportunity to engage in conversations – from thanking someone for the shout out to responding to a negative comment. The point is, if you’re active, millennials will notice.
When it comes to making online purchases, millennials are very comfortable browsing and buying things online. So be sure your website showcases your products with lots of photos taken from a variety of angles and thorough product descriptions. And pay attention to the user experience. If your site is hard to navigate, millennials will bounce to a competitor’s site in an instant.
Once you realize how millennials get information, it’s easy to find ways to reach, and engage them. Although the tactics you use are new, the oldest rule of sales still prevails: make a friend.