You researched and planned. Poured hours into creating the right content, developing the right voice and selecting the right imagery. The URL is purchased. The hosting is set. And now, finally, after so much time, energy and effort, your shiny new website is launching.
But how are you going to promote it?
It’s interesting how you need to promote the very thing you created to promote your business. But it’s a necessity. After all, what good is a website that nobody visits? So when it comes to promoting your new website, here are a few ideas to consider.
Share your news with loyal fans
- Email blasts
- Social media posts
- Engage brand ambassadors on social media
- Inspire loyal customers and fans to spread the word
- Run a fun campaign like this one featuring a giveaway to generate excitement
- Try a digital retargeting campaign where you target past website visitors through digital banner ads
- Take advantage of existing partnerships and promote each others content
- Pay per click advertising
Go where your target is
- Boost your search engine optimization so you’re found in organic search
- Try public relations efforts like being a source in a journalist’s articles
- Create a blog or guest blog and offer free, original content from your site
There are literally dozens of ways to promote your website for little to no money. All it takes is some imagination and dedication and your target audience will be visiting your site in no time.
It’s been said the average person is exposed to 5,000 marketing messages each day. That’s a lot of stuff. So how do you expect people to remember your brand’s message – especially if it’s complicated information? One proven way is by using an infographic.
Simply stated, an infographic is a visual representation of information or data. It could be a chart, a graph, or even a diagram. They’re easy to understand and hold much more appeal than paragraph after paragraph of copy. Let’s look at what makes infographics so powerful.
- Enables you to easily display complicated information.
- Allows a large volume of information to be quickly conveyed.
- Delivers information in a visual, memorable way.
- Internally, infographics can be can be incorporated across all communications materials including blogs, emails, social media and print.
- Externally, infographics are eye catching and can be shared across social media. Considering images are the top form of media shared across social media, infographics can generate a lot of buzz. And, if you include a link, you’ll be able to generate more website clicks and higher SEO value as your content is shared.
They Prove Thought Leadership
- When people see your well thought out, well-designed infographic that presents complicated information in a digestible manner, your brand influence will increase as will your thought leadership image within your industry.
You know your brand. And you know what you want to say. Why not say it in an infographic?
In many instances, your website is the first experience a potential customer will have with your brand. It’s vital that it represents your company’s brand properly – in how it looks, what it says and how easy it is to use. When it’s time to create your website, or revamp your current site, keep the following in mind:
Be sure to:
- Pay attention to the overall experience
- Ensure the design is cohesive and unified from page to page
- Keep navigation simple and clear
- Enhance your SEO to make your site easier to find for organic search
- Boost security – especially if you are selling products or collecting sensitive information
- Be responsive – with well over half of all web traffic being conducted on mobile devices, it is critical to have a website that automatically adapts to these devices
- Put analytics in place so you can track your site’s performance and make adjustments as necessary
Be sure not to:
- Incorporate multiple videos that autoplay, especially if they’re personal or sensitive
- Stray from your brand standards
- Be too wordy or over-explain your products
- Muddy the message by being too obvious with keywords or SEO strategies
- Clutter the page with too many images
By following these tips, your website will be well on its way to outclassing the competition and engaging your customer. Of course, there are many more things companies do to their websites to stay ahead of the curve. Join us on Facebook and Twitter and share your thoughts.